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Public Relations

Effective public relations will enhance your image, expose your company, and ultimately boost your sales. Sustainable PR will do the same, but in an authentic and transparent way.

What is PR?

Public Relations is the practice of managing the flow of information between an organization and the public.

Because PR places exposure in credible third-party outlets (media, celebrities, politicians) it offers a legitimacy that advertising alone simply cannot do.

"Publicity" is often the result of effective PR planning since it can be defined as the spreading of information to gain public awareness for a product, person, service, event cause or organization.

What is Media Relations?

The act of engaging the media with the purpose to inform the public of an organization's mission, policies, and practices in a positive, consistent and credible manner.

Media relations involves direct coordination with the people responsible for producing the news in the mass media. The goal is to maximize positive coverage without paying for it directly through advertising.

A sustainable public relations strategy aims to ensure that your organization conveys an effective and authentic image. It helps your stakeholders understand your offering, and at the same time supports your commitment to corporate social responsibility.

What is the role of a publicist at Third Eye Media?

We are experts at both the spoken and written word!

We do a lot of writing for our clients in the form of press releases, articles, website content, biographies, tweets and more.

We also do a lot of talking on behalf of our clients, and are in constant contact with the media, key influencers and social networking experts.

Here are a few of the other things we do:

Shoot and edit video;
Evaluate advertising and promotional opportunities for compatibility with our client's PR objectives;
With our extensive network, we connect clients with other like-minded businesses and seek out opportunities for collaboration;
Observe social, economic, and political trends that might impact our clients, and make recommendations to enhance their image on the basis of those trends;
Assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact;
Plan, execute and handle the PR for events including product launches, openings, anniversaries, conferences, tradeshows, fashion shows or any other activities our clients support

The Benefits of PR:

There are many benefits to having a solid PR campaign. Here are a few we like:

It can be the most cost effective strategy when compared to other [expensive] forms of promotion;
It stimulates awareness of, and the demand for your company's products or services;
It creates credibility - we still trust what a journalist says about a company more than what the company says about itself;
A third party endorsement is a powerful tool in shaping public opinion;
Anyone can "buy" visibility, however PR plays a critical role in sorting out the hype!!

Public Relations is even more effective when combined with a solid advertising or social media campaign. They complement each other’s strengths and mitigate weaknesses. The publicity provides the credibility while the advertising or social media builds the brand and creates the buzz.